This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from https://www.wilmettebeacon.com (the “Site”).
Personal Information We Collect
When you visit the Site, we automatically collect information about your device, including your web browser, IP address, time zone, and cookies installed on your device. We also collect details on the web pages or products you view, the websites or search terms that referred you to the Site, and your interactions with the Site. We call this “Device Information.”
We collect Device Information using:
- Log files that record your IP address, browser type, and Internet service provider.
- Web beacons, tags, and pixels to track how you browse the Site.
Additionally, when you make or attempt a purchase, we collect personal details like your name, billing and shipping addresses, payment information (including credit card numbers), email, and phone number. This is known as “Order Information.”
When we refer to “Personal Information” in this policy, it includes both Device and Order Information.
How Do We Use Your Personal Information?
We use the Order Information to fulfill orders, process payments, arrange shipping, and provide invoices or order confirmations. We also use this information to:
- Communicate with you;
- Screen orders for potential risk or fraud; and
- Send product or service information in line with your preferences.
We use Device Information to help detect fraud and improve our Site by analyzing customer interactions and the success of our marketing efforts.
Sharing Your Personal Information
We share your Personal Information with third parties to help us use it as outlined above. For example, we use Google Analytics to understand how customers use the Site. You can read more about how Google uses your Personal Information here and opt out here.
We may also share your information to comply with laws, respond to legal requests, or protect our rights.
Behavioural Advertising
We use your Personal Information to provide you with targeted ads or marketing we believe will interest you. For more details on how targeted advertising works, visit the Network Advertising Initiative.
You can opt out of targeted advertising here:
You can also opt out through the Digital Advertising Alliance.
Do Not Track
We do not change our data collection practices when we detect a “Do Not Track” signal from your browser.
Your Rights
If you are a European resident, you have the right to access, correct, or delete your personal data. If you wish to exercise these rights, please contact us. Your data may be transferred outside of Europe, including to Canada and the U.S.
Data Retention
We keep your Order Information for our records unless you request deletion.
Minors
The Site is not intended for individuals under 18.
Changes
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal reasons.
Contact Us
For questions or complaints, please contact us by email at contact@wilmettebeacon.com or by mail at:
3004 Cottonwood Lane, Portage, MI 49002 Cottonwood